Ewetide Christmas

Get ready for a holiday experience that’s truly “ewe”-nique to San Angelo! This December, Downtown San Angelo comes alive with the magic, merriment, and sparkle of Ewetide Christmas, a festive celebration designed to bring families, friends, and visitors together for a magical holiday weekend.

From December 18–20, 2026, from 2–9 PM, wander through Bart Dewitt Park filled with dazzling lights, festive attractions, and activities for all ages. Lace up your skates at a real ice-skating rink, gather around the S’mores Christmas Campfire, warm up at the Sips of Ewetide Hot Cocoa Bar, and take in the glow of a spectacular 42-foot RGB Christmas tree. You may even spot some special holiday guests, including Santa’s live reindeer!

Come celebrate the season, experience downtown at its most magical, and discover why there’s no Christmas quite like Ewetide Christmas in San Angelo!

Event Date

December 18-20, 2026
2:00pm - 9:00pm

Ticket Information

Ticketing info coming soon.

Attractions

Christmas Village Market

Shop for quality, one-of-a-kind gifts while enjoying delicious bites and festive holiday treats. Stroll through the market, discover something special for everyone on your list, and soak up the Christmas spirit along the way!

Ewetide Glow

42 feet of Christmas magic. A Christmas tree like no other! Step inside to view dazzling Christmas lights, color, and magic and experience the glow from within.

Santa's Reindeer Ranch

Get up close with Santa’s reindeer! Pick up a special treat to feed them at home, pose for a photo, and make a little Christmas magic of your own.

Capture the Magic

Find the perfect holiday backdrop, gather your favorite people, and capture a little Christmas magic to take home with you.

Ewetide Live

Enjoy the sounds of the season with local performers bringing Christmas cheer to the heart of downtown. From festive favorites to homegrown talent, Ewetide Live celebrates the joy of Christmas and the incredible people who make San Angelo shine.

Jolly Faces

Stop by for a little festive fun! Let the kids add some Christmas cheer with colorful, holiday-themed face paint.

Activities

Ewetide on Ice

Reserve your skate session and glide into the holiday spirit on a real ice-skating rink in the heart of downtown.

S’mores Christmas Campfire

Gather around the fire, roast a marshmallow, and make a little holiday magic.

Sips of Ewetide

Sip, savor, and celebrate the season with festive drinks, a Hot Cocoa Bar and holiday cheer throughout Ewetide Christmas.

Merry Makers Workshop

Get creative and make a little holiday magic! Decorate festive cookies, create your own Christmas ornaments, and take home something sweet—and a special keepsake to remember Ewetide Christmas.

Letters to Santa

Bring your wish list and drop it off at the Ewetide Mail Drop! Make sure Santa knows what’s on your Christmas list before the big day.

Mobile STEM Lab

Explore the magic of Christmas through science and technology! Step into virtual reality to discover the structure of a snowflake, or use a telescope to search the night sky for Santa’s sleigh.

Ugly Sweater Contest

Think you’ve got the ugliest sweater in town? Put your festive fashion to the test and join the fun for a chance to claim the title of Ewetide’s ugliest sweater!

Gingerbread House Holiday Challenge

Put your creativity to the test and build a gingerbread masterpiece! Bring your holiday vision to life and compete for festive bragging rights. Enter your gingerbread house and show us what you’ve got!

Vendor Application

We’re looking for local makers, artists, small businesses, food vendors and other festive vendors to help us create a fun holiday shopping experience throughout Ewetide. Holiday decor is highly encouraged for your booths!

Vendor opportunities will be available across three days, and spaces will be limited each day. Because we want to create a fun and balanced mix of vendors throughout the event, submitting an application does not guarantee a vendor space. No promotional booths (Unless event Sponsor).

Vendors may indicate which day(s) they are interested in participating. Downtown San Angelo, Inc. will review applications and select vendors based on availability, event needs, product variety and space limitations.

If you are approved, you will receive a confirmation with your assigned date(s), vendor fee, setup information and payment instructions.

Online Application

Sponsorship Opportunities

Ewetide Christmas is designed to bring the magic of the season to life for our community and attract visitors from across the region.

Your sponsorship helps make these experiences possible while supporting Downtown San Angelo’s mission to create vibrant, enjoyable experiences that encourage people to visit, stay, shop, dine, and celebrate downtown.

Whether you want to sponsor a signature attraction, support family activities, or help bring the overall holiday experience to life, there is an opportunity for your business or organization to make a significant impact.

Join us in making Ewetide Christmas a new holiday tradition for San Angelo and a destination worth traveling for.

Print Sponsorship Form

Event Schedule

Day 1: Friday, December 18

Timeline coming soon!

Day 2: Saturday, December 19

Timeline coming soon!

Day 3: Sunday, December 20

Timeline coming soon!